Focus & Impact 

This work is created under sensitive conditions and much of it requires some level of confidentiality. Not all work is represented.
Please contact for portfolio.


My main tool, filter, and medium through which everything else flows. 

With my background as a cultural journalist, I’ve written hundreds of essays, features, and interviews with rebels, freaks, and luminaries.

Those intuitions, observations, and research skills have led to all the work in my portfolio.

Select Projects & Clients

Premium directors, production companies, studios, including REVERIE, Anonymous, Tool, Iconoclast, Wieden+Kennedy Studios, Warner Media networks, Conde Nast Studios, Hulu, and many more, most requiring confidentiality. Many have smashed best-in-class accomplishments and achieved highest possible industry awards (Emmys, Grammys, Academy, Clios). 

Electronic Arts, LululemonTheory (with I&CO), Nasty Gal, Aritzia, OneFineStay, Rory, Harley Davidson, Urban Outfitters, Marz, and many more. 

VICE (International Online Editor, then pioneered the editorial team on the West Coast), Flaunt, Bullett, Rookie, Nylon, New York magazine, Chicago Reader (columnist), Inventory, The Pitchfork Review, The Fader, ANP Quarterly, ReadyMade (Digital Director)

Reading Pop Culture, Second Edition; Rookie Yearbook One; The Empty Bottle Chicago: 21+ Years of Music / Friendly / Dancing


Developing IP or a sliver of an idea into a feature, longform series, or short.

Select Projects & Clients

Lightbox Entertainment, IconoclastIPC
(all projects currently in development and confidential)

New Deep South: Consulting Producer, Instababy; Kayla
Be Here Nowish: Story Editor
We Are Not Alone: Producer
Off Hollywood: Producer

Nike (confidential), Weiden+Kennedy (confidential), Washington Post Creative Group (IBM, Jaguar), Saucony


Work with brands, agencies, and entrepreneurs on business growth or transformation through a product, campaign,  creative project, or next big move.

Select Projects & Clients

Electronic Arts: An embedded consulting role as Verbal Strategist for the Brand Team, creating guidance, tools, trainings, and evolving company voice at an enterprise level.

Allstate: Tech strategist on long-term multi-media creative campaign for business transformation and national recruitment. (with Visual Creatures)

Rapp: Worked with the Strategy and Creative Teams to help design and build a predictive customized content experience, logic system based on behavioral science, and web hub for global pharma brand.

Rodarte: Confidential


Top-level architecture and creative development for a brand, product, or entity.

Select Projects & Clients

Warner Media: International Women’s Day Campaign. Five 30-second on-air PSAs featuring Network talent voice-over, animated by Black Women Animate Studios, each focusing on themes of gender inequity that had intertwined in a way previously unprecedented.

The Front: Help build female-first creative think tank and documentary production studio via creative development of all initial original documentary series and content strategy.

Reebok: Develop and create a new editorial-catalog hybrid franchise for women’s athletics, 1M print copies circulated nationally. (with Funkhaus)


Working with the challenging, messy, or esoteric, I love to find new meaning with direct social impact out of logic and research.

Select Projects & Clients

The Rockefeller Foundation
: Content Strategy role on the Creative Strategy Team to restructure and reorganize the foundation’s century of learnings, transforming the legacy of philanthropic innovation into a digital research and storytelling tool for the public.
(with A Hundred Years)

B Team: Content Strategy role on the Creative Strategy Team to help redesign a website for the burgeoning advocacy and accountability movement. (with A Hundred Years)

Personal projects: In-depth research and formalized insights around gender, femininity, women in sport, trauma-informed language, simulation theory, divinity systems, and interpersonal relationship dynamics. 

© Liz Armstrong 2022