Meaningfulness is the economy of transformation. Locate what matters and hold it close. Then try to have a sense of humor about it.

Clients: Premium Film/TV/commercial directors, production companies, studios, brands, and entrepreneurs. (REVERIE, Anonymous, Tool, Iconoclast, and many more)

Many have smashed best-in-class accomplishments and achieved highest possible industry awards. (Emmy, Grammy, Academy, CFDA)

This work is created under sensitive conditions and requires confidentiality. Please contact for more.

Story Consultant & Creative Producer

Discipline and liberation crack a story like a glowstick.

Let’s light it up.

Projects: New Deep South (Consulting Producer - Instababy; Kayla), Be Here Nowish (Story Editor), We Are Not Alone (Producer), Off Hollywood (Producer), and other works that require confidentiality.

Select Clients: Feature film directors; Reebok, Nike, Adidas, Lululemon, Washington Post, Saucony, Jaguar

Cultural Journalism

Through hundreds of essays, features, and interviews with rebels, freaks, and luminaries, I’m deeply sensitized to the human spirit. 


Working with the challenging, messy, or esoteric, my goal is to create utilitarian meaning out of logic and research.

Select clients: The Rockefeller Foundation (Content Strategy), Rapp (Strategy), B Team (Content Strategy), The Front (Creative & Editorial Strategy)

© Liz Armstrong 2020