Los Angeles-based CREATIVE STRATEGIST & WRITER with a focus on the future. This is a select portfolio.







TV/Film

Documentary, Series, Feature ︎
Role: Story Producer, Development Producer, Writer

Original IP development with several unscripted projects, features, and series.


Select Production Companies: IPC, Iconoclast/Westbrook, Lightbox, Bodega, W+K


 🔒️ Confidential: request password︎︎︎



Acne Studios x Rosalía

Campaign ︎
Role: Story Development

Established the foundational narrative for Acne’s FW22 campaign, building the world with photographer + director Paul Kooiker. 

Rosalía as a historical muse.



︎︎︎ Photographer/Director: Paul Kooiker
︎︎︎ Production: Mini Title





Harley-Davidson
Gonzo Journals

Documentary, Series, Branded Content ︎
Role: Writer

Worked closely with Conde Nast Studios to craft each story and VO.

The output is a series of 8 Gonzo-inspired Journals / Episodes that capture unique Harley riders across the world. 



︎︎︎ Director: Ivan Olita
︎︎︎ Art Direction: Ralph Steadman
︎︎︎ Editorial Direction: Corey Seymour
︎︎︎ Production: Conde Nast Studios

EA
Brand Transformation

Strategy, Transformation ︎
Role: Verbal Strategist
Transforming skeletal brand strategies into actionable tools, company-wide workshops, templates, matrices, and guides, I established Voice and activated brand Purpose company-wide.

These tools created cross functionality and unifying frameworks across Policy, Inclusive Design, Social Impact, Positive Play, and in-game messaging.

︎︎︎ Client: Electronic Arts

🔒️ Confidential: request password︎︎︎



Jaguar 
Rogue Moments

Documentary, Series, Branded Content ︎
Role: Story Producer, Casting



Reveling in stories where rebellion triumphed over convention, this series features three radical creative British ex-pats.

Polly Wales ︎︎︎
Harmony Samuels︎︎︎
Richard Knight ︎︎︎


︎︎︎ Client: Jaguar
︎︎︎ Production: Washington Post Studios




©LIZ ARMSTRONG 2023
liz@liz-armstrong.com