EA
Brand Transformation
Strategy, Transformation ︎
Role: Verbal Strategist

Transforming skeletal brand strategies into actionable tools, company-wide workshops, templates, matrices, and guides, I established Voice and activated brand Purpose company-wide.
These tools created cross functionality and unifying frameworks across Policy, Inclusive Design, Social Impact, Positive Play, and in-game messaging.
︎︎︎ Client: Electronic Arts
🔒️ Confidential: request password︎︎︎
These tools created cross functionality and unifying frameworks across Policy, Inclusive Design, Social Impact, Positive Play, and in-game messaging.
︎︎︎ Client: Electronic Arts
🔒️ Confidential: request password︎︎︎