Los Angeles-based CREATIVE STRATEGIST & WRITER with a focus on the future. This is a select portfolio.







EA
Brand Transformation

Strategy, Transformation ︎
Role: Verbal Strategist
Transforming skeletal brand strategies into actionable tools, company-wide workshops, templates, matrices, and guides, I established Voice and activated brand Purpose company-wide.

These tools created cross functionality and unifying frameworks across Policy, Inclusive Design, Social Impact, Positive Play, and in-game messaging.

︎︎︎ Client: Electronic Arts

🔒️ Confidential: request password︎︎︎



©LIZ ARMSTRONG 2023
liz@liz-armstrong.com