Los Angeles-based Interdisciplinary writer & CREATIVE STRATEGIST with a focus on storytelling in all forms.







Allstate
The Future of Insurance

Strategy, Transformation, Campaign ︎
Role: Tech Strategist, Writer

A national, yearlong recruitment campaign to effectively attract top-tier tech talent who will build the future of Allstate and reshape the insurance industry, period.

See full campaign here ︎︎︎

🔒️ Confidential case study: request password︎︎︎

︎︎︎ Client: All State
︎︎︎ Production: Visual Creatures
︎︎︎ Production: Reverie Studios

©LIZ ARMSTRONG 2023
liz@liz-armstrong.com