Chronically curious and radically fluent in aesthetic observation and conceptual narrative.

I’m a writer and story-driven consultant bridging that liminal space between strategy and creativity.

With a formal background in cultural journalism, I partner with award-winning and dynamic brands, entrepreneurs, media institutions, and agencies to produce bold work and digital products that push the social conversation.

Originally from Chicago, I’m now settled in Los Angeles, where I moved from Brooklyn to spearhead VICE's very first West Coast Editorial office.

An immediate LA convert, of course I was pulled into film and television, first in documentary and then in scripted. Along the way I joined REVERIE’s studio team and started a consultancy called Mousse Pad, working with directors, agencies, media companies, brands, digital startups, entrepreneurs, and producers on storytelling in all formats from concept to completion. I specifically enjoy working on inclusivity initiatives boosting fresh and diverse voices to get a better, wider range of people and works to mainstream audiences. 🌈

Ask me about: My past life as a performance artist and musician, what it’s like to never drink coffee, living in Las Vegas, why I named my cat after Stanley Tucci, and the diary entry I wrote at age 16 about being a poser—now part of a university textbook anthology, complete with homework.  


Shut Eye
New Deep South
Be Here Nowish
We Are Not Alone
Off Hollywood
(other confidential projects currently in development)


Reading Pop Culture, Second Edition (University textbook for Bedford/St. Martin’s)

Rookie Yearbook One
(Tavi Gevinson’s first best-of compendium, from Razorbill);

The Empty Bottle Chicago: 21+ Years of Music / Friendly / Dancing (Curbside Splendor)


Tribeca Film Institute All-Access Grantee 2018

New Deep South
Ep. 1 - Instababy
(Consulting Producer)Winner - Audience Award at LA Film Festival
Winner - Audience New Orleans Film Festival

New Deep South
Ep 2 - Kayla 
(Consulting Producer)Winner - Best Documentary Short, 2017 Webby Awards
Nominated - 2017 GLAAD Awards

VICE - ASME nomination for General Excellence in Print

ReadyMade - Webby nomination for overall excellence in Lifestyle Category

Guest Speaker - Downtown Project Speaking Series at Stitch Factory,
Las Vegas

Guest Lecturer - School of the Art Institute Chicago, DePaul University, & Columbia College

Judge - American Society of Magazine Editors, Digital Media

Chicago Historical Society - named a “Notable Chicagoan”

Select Brands & Agencies

Electronic Arts
Warner Media
Rockefeller Foundation
Washington Post
B Team
Eli Lilly
Harley Davidson
What Should We Do
Nasty Gal
One Fine Stay

Select Publications

ANP Quarterly
New York Magazine
The Pitchfork Review
The Fader 
Chicago Reader 


Hourlong interview with 100 Project Managers.

“If a writer can incite that much emotion in her audience for months? years? How great is that?”
-Imitation Objects

Interview for Self-Evident Truths, an LGBTQ photography project sponsored in part by the Human Rights Campaign

© Liz Armstrong 2022