Radically fluent in aesthetic observation and conceptual narrative.




Originally from Chicago, I’m now settled in Los Angeles, where I moved from Brooklyn to spearhead VICE's first West Coast Editorial office in 2011.

An immediate LA convert, of course I was pulled into film and television, first in documentary and then in scripted. Along the way I joined REVERIE’s studio team and started a consultancy called Mousse Pad, working with directors, agencies, media companies, brands, digital startups, entrepreneurs, and producers on storytelling in all formats from concept to completion. I specifically enjoy boosting fresh and diverse voices to get a better, wider range of people and works to mainstream audiences. 🌈

I try to bridge that liminal space between strategy and creativity. Fascinated with all elements of script writing and editing, story development, creative strategy, and more, my work is surgically specific. And I can’t get enough of it. 
 




Screen


Shut Eye
New Deep South
Be Here Nowish
We Are Not Alone
Off Hollywood



Books


Reading Pop Culture, Second Edition (University textbook for Bedford/St. Martin’s)

Rookie Yearbook One
(Tavi Gevinson’s first best-of compendium, from Razorbill);

The Empty Bottle Chicago: 21+ Years of Music / Friendly / Dancing (Curbside Splendor)


Recognition


Tribeca Film Institute All-Access Grantee 2018

New Deep South
Ep. 1 - Instababy
(Consulting Producer)Winner - Audience Award at LA Film Festival
Winner - Audience New Orleans Film Festival


New Deep South
Ep 2 - Kayla 
(Consulting Producer)Winner - Best Documentary Short, 2017 Webby Awards
Nominated - 2017 GLAAD Awards


VICE - ASME nomination for General Excellence in Print

ReadyMade - Webby nomination for overall excellence in Lifestyle Category

Guest Speaker - Downtown Project Speaking Series at Stitch Factory,
Las Vegas

Guest Lecturer - School of the Art Institute Chicago, DePaul University, & Columbia College

Judge - American Society of Magazine Editors, Digital Media

Chicago Historical Society - named a “Notable Chicagoan”


Select Clients


Rockefeller Foundation
Washington Post
Nike
Jaguar
B Team
Lululemon
Reebok
What Should We Do
Nasty Gal
Saucony
Aritzia
One Fine Stay
 


Select Publications


VICE 
Flaunt 
Bullett 
Rookie 
Nylon 
Inventory 
ANP Quarterly
New York Magazine
The Pitchfork Review
The Fader 
Chicago Reader 
ArtSlant 


Press


Hourlong interview with 100 Project Managers.

“If a writer can incite that much emotion in her audience for months? years? How great is that?”
-Imitation Objects

Interview for Self-Evident Truths, an LGBTQ photography project sponsored in part by the Human Rights Campaign






© Liz Armstrong 2020