Sydney Sweeney gave away a dreamy Mustang she designed.
︎︎︎ Director/Co-writer: Ramez Silyan
︎︎︎ Production: Magnetic Field
︎︎︎ Agency: Wieden+Kennedy
︎︎︎ Director/Co-writer: Ramez Silyan
︎︎︎ Production: Magnetic Field
︎︎︎ Agency: Wieden+Kennedy
Lacoste celebrated 90 years with a global campaign of “Impossible Encounters,” an homage to the many subcultures who’ve made the brand part of their personal style.
︎︎︎ Director: Yoni Lappin
︎︎︎ Production: Colors Paris
︎︎︎ Director: Yoni Lappin
︎︎︎ Production: Colors Paris
EA
Brand Transformation
Strategy, Transformation ︎
Role: Verbal Strategist

Transforming skeletal brand strategies into actionable tools, company-wide workshops, templates, matrices, and guides, I established Voice and activated brand Purpose company-wide.
These tools created cross functionality and unifying frameworks across Policy, Inclusive Design, Social Impact, Positive Play, and in-game messaging.
︎︎︎ Client: Electronic Arts
🔒️ Confidential: request password︎︎︎
These tools created cross functionality and unifying frameworks across Policy, Inclusive Design, Social Impact, Positive Play, and in-game messaging.
︎︎︎ Client: Electronic Arts
🔒️ Confidential: request password︎︎︎
Brandy Hellville & The Cult of Fast Fashion
Documentary Feature ︎
Role: Development Producer
With a premiere at SXSW 2024, this feature documentary aired on HBO at the #1 spot for its first two weeks.
[View Trailer]
︎︎︎ Production: Lightbox Entertainment
︎︎︎ Director: Eva Orner
[View Trailer]
︎︎︎ Production: Lightbox Entertainment
︎︎︎ Director: Eva Orner
Feature documentary about intergalactic film/art/education collective Unarius made over the course of eight years, beginning with a short I produced with new media company The Front.
[View “We Are Not Alone,” original short, here]
︎︎︎ Director: Jodi Wille
︎︎︎ EP: Caryn Capotosto
[View “We Are Not Alone,” original short, here]
︎︎︎ Director: Jodi Wille
︎︎︎ EP: Caryn Capotosto