Los Angeles-based CREATIVE STRATEGIST & WRITER with a focus on the future. This is a select portfolio.











Los Angeles-based CREATIVE STRATEGIST & WRITER with a focus on the future.
This is a select portfolio.



Sydney Sweeney x Ford

Campaign ︎
Role: Scriptwriter

Sydney Sweeney gave away a dreamy Mustang she designed. 



︎︎︎ Director/Co-writer: Ramez Silyan
︎︎︎ Production: Magnetic Field
︎︎︎ Agency: Wieden+Kennedy





Lacoste

Global Campaign ︎
Role: Scriptwriter



Lacoste celebrated 90 years with a global campaign of “Impossible Encounters,” an homage to the many subcultures who’ve made the brand part of their personal style.


︎︎︎ Director: Yoni Lappin
︎︎︎ Production: Colors Paris


EA
Brand Transformation

Strategy, Transformation ︎
Role: Verbal Strategist
Transforming skeletal brand strategies into actionable tools, company-wide workshops, templates, matrices, and guides, I established Voice and activated brand Purpose company-wide.

These tools created cross functionality and unifying frameworks across Policy, Inclusive Design, Social Impact, Positive Play, and in-game messaging.

︎︎︎ Client: Electronic Arts

🔒️ Confidential: request password︎︎︎



Brandy Hellville & The Cult of Fast Fashion

Documentary Feature ︎
Role: Development Producer

With a premiere at SXSW 2024, this feature documentary aired on HBO at the #1 spot for its first two weeks.  

[View Trailer]

︎︎︎ Production: Lightbox Entertainment
︎︎︎ Director: Eva Orner 

Welcome Space Brothers

Documentary Feature ︎
Role: Producer

Feature documentary about intergalactic film/art/education collective Unarius made over the course of eight years, beginning with a short I produced with new media company The Front. 

[View “We Are Not Alone,” original short, here]



︎︎︎ Director: Jodi Wille
︎︎︎ EP: Caryn Capotosto




©LIZ ARMSTRONG 2024
liz@liz-armstrong.com